A few months ago it hit me — I was not being creative. True, I was doing good work, I was being productive, I was working at twice my capacity and spitting out one product after another at work, but somewhere along the way of being productive and efficient, I had left creativity sitting far behind.
People may ask, “So, how can a graphic designer not be creative?” The thoughts that come to my mind right away are: first, graphic design had become second nature to me, so I don’t have to consciously use my brain; second, I was not solving any new design problems, I was producing the same product for different projects under different looks; and third; I was working at such high speed that I didn’t even realize that the first two were happening. And, that was my biggest mistake.
My uber-efficiency at work was impacting my life at home, too. I was so spent when I left the office that I had no energy to do anything afterwards. I was not being creative at home either. So, ignored, unused, and overlooked, my creativity quietly said goodbye. I didn’t even notice. I was too busy at work and too tired at home.
It was only when I started feeling restless, anxious and stuffed into a box, that I started looking around me. I slowly became conscious of what had happened (it took some work). I realized I was in what I’ll call “unconscious existence.” The lack of conscious creativity and unawareness of my daily brain usage, had left me in a barren and uninspired landscape. I was horrified at the bleakness. I could no longer allow myself to be in “unconscious existence.” Things had to change.
Thus began my journey to reconnect with my creative-self and to explore my relationship with creativity. Now, a few months into the game, I’m a lot better off, but I still have a long way to go. And, why am I writing about this? Because I don’t want to go back to unconscious existence ever again; if I write about it, I will remember the lessons better; and if I hit a wall — which, I’ve already hit a few times and which, undeniably, will happen again — I can come back and look at my notes.